Every dog owner remembers that one walk. The one where your dog pulled so hard you felt like your arm would pop out of its socket. The one where training tips, expensive leads, and sheer determination didn’t make a difference. That walk is where Dogmatic began.
Our story starts not in a boardroom, but out in the real world, with three Dobermanns that pulled, an owner who cared, and a commitment to make walks better for everyone.
Why We Set Out to Solve the Issue of Pulling
You know the struggle if you’ve owned a strong, enthusiastic dog. Walks turn from enjoyable to exhausting. You spend more time trying to control your dog than connecting with them. And many of the so-called solutions don’t help or cause discomfort and distress.
That was our experience, too. We tried every tool on the market at the time but found that they were twisting the dog’s head uncomfortably to the side and riding up into their eyes. Some were loose and unreliable, while others were so harsh that our dogs began to dread their walks.
We knew there had to be a better way, one that would give you control without causing stress and help dogs feel secure without pulling them out of line. So we set out to design it ourselves.
The First Dogmatic Headcollar
Our first design wasn’t a product but a solution to a real problem. We looked at the faults in other headcollars and worked from the ground up. The goal was simple: create something that worked with the dog, not against them.
We started with the unique strapping under and at the sides of the chin, which ensures the Dogmatic stays in place and the nose band does not ride up under or into the eyes, which causes distress and discomfort to your dog.
The loop under the chin to which the lead is attached works independently of the other straps and can be moved forward, downwards, back, upwards or sideways as required without causing any other straps to lose their position. This means the handler can move and alter their dog’s head position, leading to total control.
We added padding, chose high-quality materials, and ensured everything was easy to adjust and reliable.
The difference was immediate the first time we used it on a walk. The pulling eased, stress lifted, and the dogs were calmer. For the first time in a long time, the walk felt like a pleasure.
From A Homemade Solution To A Trusted Brand
That first design became the foundation for Dogmatic. We knew we had something special; we kept being stopped everywhere we went, and we knew other dog owners needed it, too, so we started sharing it.
What followed were years of listening, refining, and expanding. Every step we’ve taken since has been guided by real dogs and their owners. We’ve worked with behaviourists, rescue centres, vets, and trainers to ensure our products deliver what they promise: calm, confident walks.
From that original headcollar, we’ve developed a full range of solutions. Each one is designed with the same purpose: to give you gentle control, reduce stress, and support a better bond with your dog.
Our Product Evolution Over the Years
As the Dogmatic brand has grown, so has our product range. But no matter how many styles or materials we offer, the core principle stays the same: comfort, control and connection.
We now offer headcollars in various materials, including soft padded leather and durable, padded webbing. Each is designed for specific needs, from strong pullers to nervous rescue dogs.
We’ve also introduced matching leads and collars so you can keep everything consistent and practical. With our size and breed guides, finding the right fit has never been easier.
What sets Dogmatic apart is our focus on the full experience, not just for the dog but for you as well. We want every walk to feel safe, controlled, and enjoyable, whether you’re in the park, on the pavement, or exploring new ground.
Designed In The UK, Trusted Everywhere
We focus on what works, what lasts, and what truly helps.
Our customers include dog owners from every walk of life, from families with their first puppy to professionals working with strong, reactive dogs. Our headcollars are trusted by rescue centres, behaviourists and dog trainers who need a kind and effective tool.
Because we never compromise on quality, our products withstand the test of time and the British weather, too.
Built With Pride And Purpose
We’re incredibly proud of the reputation Dogmatic has earned. But what means most to us are the stories we hear daily from people who say, “You’ve changed the way I walk with my dog.”
That’s what keeps us moving forward.
We didn’t start Dogmatic as a business but because we believed something better was possible. That belief still drives us today.
Every product we design is made with that original walk in mind, and the thousands of better ones that followed.
Read More About Our Journey, or Browse The Full Range
If you’re new to Dogmatic, we’d love for you to get to know us. Explore our range of headcollars and accessories, learn more about what makes our products different, or dive deeper into our story.
Read more about our journey or browse the full range to find the right solution for you and your dog.